About Me

Mindset

I think in structures and don’t rush to solutions until I understand the context. First comes immersion, the environment, the team, what’s already been done, and where the real problem actually lives. Only then do I open Figma. For me design is not about screens, it’s about building something that keeps evolving after the first release.

Workflow

I work as a user advocate: conducting live interviews, analyzing heatmaps and session recordings, forming hypotheses through JTBD and CJM. From there: IA, user flows, UI, and a Design System ready for handoff. I follow Double Diamond principles and when needed I organize roadmaps, break work into sprints, and run the process as a Scrum facilitator. The best solutions usually appear after the first iteration, when the product is live and generating real feedback.

Lifestyle

Outside of work I’m drawn to things that require focused hands: cycling and mountains to reset, Lego Technic and soldering for building, drawing with lines as a form of meditation. I believe the ability to assemble complex mechanisms and work with hardware makes me a better designer because design is also about how things work on the inside. I also play video games and consider it legitimate UX research.

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